This is a film poster I made for the film Saturday Night and Sunday Morning. The main purpose of the poster was to refer to the metaphorical significance of the 2 elements of the title, (i.e. Saturday Night as one part and Sunday morning as the other). Personally, my reading is that the time of Saturday Night is symbolic of the exciting aspects of the main character (Arthur Seaton)'s lifestyle; going out to pubs and events, and his carefree approach to his love life. In contrast Sunday Morning represents facing up to the reality of what has happened, particularly Brenda becoming pregnant as a result of her affair with Arthur in addition to the connotations relating to "the morning after".
To this end I used the colour and font of the text on the poster as a motif for these metaphors. Albert Finney's (who played the character of Arthur) name and the words Saturday Night are in a modern font and easygoing colour, and placed high up structurally to signify the nature of Arthur's character and his light-hearted "Saturday Night" activities. Whereas Rachel Roberts's (Brenda's) name and the words "Sunday Morning" are in a more sensible font, a deeper colour, and in a lower position. I felt that this reflected the harsh, underlying truth which Arthur has to face in the film. In addition the word "and" and the name Shirley Ann Field (who plays Doreen) are a halfway point between the two other opposites.
Also, the picture of Arthur working in the factory displays how his character is so iconic. He is a northern working class man, shown by the factory in the background, who defies his humble stereotype by having so much audacity and doing whatever he wants. This is summarised by his appearance; the slicked back hair, the cigarette and upturned collar convey someone with an anti-establishment viewpoint.
In relation to our coursework task, making this poster has given me experience that I can put to use in the Ancillary Task, namely the significance of using text and images in a film poster.
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