Poster - Creating the first draft

So far we have conducted some research on film posters, and had some thought of which audience we are marketing our film towards (the 16-24 year old market famously has a large amount of disposable income, and we are trying to tailor our promotional material to appeal to this age bracket). Now we are in preparation for the rough draft of our ancillary tasks, and we realised, for our film poster to be realistic and effective the image we use has to be high quality. For this reason we are getting the help of a friend with a high resolution camera. We plan to take several pictures based around the theme of the girl in the mirror with this camera in the near future, and we think it is a memorable part of the trailer that would stick in the minds of the audience when they think of the film, and this makes it a good theme to market with. We also plan to use editing software such as adobe photoshop to create some effects to make the poster more than just a photograph.