Feedback programme

At the moment our school is taking part in an activity with other schools in which we exchange our teaser trailers so far, and send feedback to the other students based on the coursework mark scheme. This will be very useful for us as it is a source of audience feedback from people we do not know, and will help us to improve our trailer in terms of its effect on a 17-18 year old audience.

How to create a professional movie website

This step-by-step guide to creating a film website has some useful pointers for our ancillary task. Of course some aspects of it that involve hiring a site-builder or crafting a site with multiple pages wouldn't apply to us because we our task is to create a single page and it will not be involved in the actual internet which rules out having a domain name.

Here is the list:

How to Make Your Movie Website

1

Identify your target audience and narrow down domain names based on tone, scope, and specificity. If the website is dedicated to a single movie, try to work the title into the domain name. Choose a web host that has hosted other movie sites with something in common with yours, such as genre or style.

2

Build the technical side of your website with a website building program or by composing HTML or CSS code yourself. (If you feel uncomfortable working with either a program or code, solicit the help of a trained site-builder who can give your site a professional sheen.)

3

Create an opening (or splash) page to not only greet visitors but clearly express the purpose the film and website. Some dramatic image from the film can only help. This page should include tabs that lead to reviews from reputable sources, videos including interviews and trailers, and, if possible, theater listings.

4

Insert all the information a casual fan would want to know on tab pages. This would include a list of the cast and production crew (with names spelled correctly), a well-written and compelling description of the premise, a professionally edited trailer, a summary of festivals or other places the film has or will play and production information.

If your film has been rated, place it visibly, but not prominently, near the production information. If you get reviews, and they're positive, post quotes from them, giving appropriate credit to the reviewer and a link if possible to the full review. If the film has been nominated for any awards, or won any, that information should be on your opening page.

5

Convert any recorded materials (commercials, interviews, etc.) into a smaller, compressed flash video that will be easier and more convenient for viewers to see. Ease and quality will be very important values to keep casual viewers at your site. Create a design for your flash video player that fits well with your project.

6

Upload your website with a file transfer protocol. Many web hosts offer this feature, but if they don't you can download an FTP program yourself.

Read more: How to Make a Movie Website | eHow.com http://www.ehow.com/how_5592722_make-movie-website.html#ixzz1AuiwmvI8

The guide describes many aspects that are important for use in our task: Identifying a target audience; a 'splash' page to front the site; dramatic images from the film; tabs leading to reviews, interviews, trailers (and remember to convert these to a compressed flash file so it is quicker to load) and cinema listings (n.b. we do not have to create a target page for these to link to in our task, but it would make for a much more convincing homepage if we were to include pretend tabs); information about production crew and cast; a synopsis of the film.

The above list details the elements of a proper film website that we can and should use in creating our ancillary task, and in conjunction with what we have learned from looking at existing websites we can arrange the features to be convincing and effective.

Cape Fear (1961)

Cape Fear at IMDb

"Small-town lawyer Sam Bowden's life becomes torturous when Max Cady re-enters his life. Cady went to jail for 8 years after Bowden testified that Cady attacked a young woman. Now that Cady has been released, he begins to terrorize Bowden and his family, particularly targeting Bowden's daughter, Nancy. Initially, Cady uses his newfound knowledge of the law (learned in prison) to annoy the Bowdens, then poisons the family dog... Who's next ?"

After watching this film I noticed some similarities with the plot of our project. Here are a number of things it has in common:

• A notable disparity between civilisation and the wild
• A protagonist pursued relentlessly by someone/something from their past
• Horror based on shock and suspense
• A final "showdown" set far from the city/home of the characters

A useful thing for our group would be to consider how it presents some of these features. The final scenes where Bowden confronts Cady emphasise the natural setting by having the action take place right in the water and the dense woods, compared to the beginning, which is set almost entirely indoors. We can use this method in our teaser trailer by accentuating how the locations we use are at different places in the narrative, for example something we already know of which is the contrast in colour of the forest shots and indoor shots.

Our teaser already has shock and suspense, but before we are too heavily influenced by the shocks in Cape Fear (such as the camera quickly revealing a woman's bruised face) we have to remember that what was shocking in the early 1960s is not shocking today as we live in a world with films like Hostel and Saw. Obviously cutting off limbs etc. is out of our capabilities in filming but by combining shock with well thought out suspense we can enhance how frightening the shocks are. I think an effective way of building up tension, as we do not have much running time to build a whole set piece, is through music. At present we only have one piece of music, running uninterrupted throughout the trailer. If we alter this slightly and choose exactly where the music shall reach its climax so it is synchronised with the action, the shocks will be more effective. Of course we have to keep our film atmospherically scary as detailed in earlier posts so we cannot overdo this.

How are features of a film website arranged?

The Shining

This website of The Shining is from a larger Warner Bros. hub and is sorted by director; it is on the Stanley Kubrick page, who has a heavy influence on the webpage. His name comes up in bold capitals at the top of the page, because the style of The Shining is highly specific to Kubrick and the title-like presentation of the director categorises the film into that style on the website as well.
The bulk of the page is taken up by a trailer and synopsis, the two largest elements of a site in terms of explaining the film to the user. The scrolling synopsis allows the components of the site to be fitted in compactly into one screen, attracting a more casual audience to read it.
As many other film sites are, this is very commercial. The page has several links to buy films from warner bros. and links to other productions on the larger hub, maximising the sales and only providing the basic information.
Our film currently looks like it could lean towards two kinds of target audience. 1: An audience who like coded horror, for example, The Wicker Man, where wilderness and civilisation parallel insanity and sanity as in our teaser. 2: An audience who watch movies like The Grudge, as the lingering image of the girl in the dark is very similair to other contemporary horrors involving young girls as monsters. We will choose one of two very different website styles to direct the film to its target audience, using similarities to films like The Wicker Man and The Grudge to mould that style.

Teaser Trailer (WIP)

Ancillary Task research - What are the features of modern film websites?

Donnie Darko



I chose this film in particular because it is similair to ours, in that an entity exists in some part in the character's mind. The site creates an unnatural atmosphere by using interactive elements, such as the very first part; Donnie is shown in a fake but believable Windows Internet Explorer pop up, and the viewer has to mouse over a button and click it to proceed. The sequence of orders are unsettling to the viewer because it is as if the film is taking over their computer. This is successful in the sense that it creates an ideal mood for its audience, but restricting because it is time-consuming and difficult to find ordinary information about the film, which would not work for us in our ancillary task as we ideally want to create an initial homepage that links to more specific areas of information about our film.

The Blair Witch Project



This website is much more of a simple accessible site than the Donnie Darko site. First, a few lines pop up: "Celebrating the tenth anniversary..." etc. that would not apply to our film. However, when the user reaches the main page after 20 sec or so of titles, it is very simple; containing headers leading to the areas "Mythology" "The filmmakers" "Aftermath" and "Legacy". These subjects are intrinsic to the plot and concept of the film, and make the website similair to the Donnie Darko site, in the way it shows a log of events involving the forest, for example, which let the ordinarily imaginary content of the film intrude on to the user's computer, the same place they would get information about real life, although the button on the homepage "order now" dispells the illusion and makes the page more commercial, a real fault in the website.

1408



This is a much more conventional movie site. Following the link first takes the user to what is essentially an advertisement, with snippets from reviews and stills from the movie on one page. After clicking the "Enter site" button, there is another page showing the theatrical trailer of the movie, then after this finishes, the poster of the film is the background to the page. The user then has to click "Enter site" again, which takes them to the main site which is pictured above. A "room service menu" contains links to "trailer" "synopsis" "cast & crew" "photos" and "tv spots". It also makes very clear the stars John Cusack and Samuel L. Jackson's names beneath this. The links provide a more casual source of information about the film, most likely targeted at an audience who are interested in the film or have seen it and want to know more, and the links provide some simple information and features for this audience. In contrast to the previous two sites, there is much less content that brings the film into the real life of the user; it is more centric on the commercial interests of the consumer. Considering 1408 was less of a success than Donnie Darko and The Blair Witch project, perhaps the choice of website features was not as much of a success either.

From this research, it seems that films similair to ours in concept and tone can have websites as high concept as the films, and the main aim of these websites is to create an atmosphere that brings the film close to reality. Also, the weaknesses of these websites are that in making a fourth-wall breaking bridge from film to user, it detracts from the movie's identity as a film and its commercialness by not having any black and white sections like "about" "cast" and such. At this stage our website should somehow bridge the gap between commercialness and an atmospheric creation.

Wilderness vs. Civilisation

Today we brainstormed to find a title for our film. We thought about what we are going to present in our film and the ideas and meanings we are going to include. We didn't end up with a title but amongst other things we considered how a large part of our film could be presenting the difference between wilderness and civilisation. An obvious way of doing this is by contrasting the character who puts on his suit and the character who camps in the forest, possibly using the theory of binary opposites, which we can write about in the exam; for example wilderness, insanity, and the animalistic against social order, sanity and humanity.
In relation to this we considered the novel Heart of Darkness and the film that it influenced, Apocalypse Now. We thought about relating the camping character to Marlow, the protagonist of Heart of Darkness. We wondered: what draws him into the wilderness? What are his attitudes to it? Does he succeed in finding what he is looking for? Also by referencing these texts our film will have an element of pastiche, and will be more postmodern as a result.

Progress after first filming session

During our recent lessons we have spent lots of time editing our first collection of footage into a rough edit of the teaser. There were some problems with the footage which we are in the process of solving currently.

Watching back the section where the hand turns off the fuse box was not convincing, because of the texture of the blood on the hand being too gloopy and an odd colour. Also, even if the blood looked realistic, there was an agreement between everyone in the group that the scene did not properly convey the nature of the monster (since it was just a human hand that could not properly be shown to relate to the woman in the house within the restrictions of the shots. Also the nature of the action in this scene did not provide the shock tactics we were aiming for in the final teaser.

To correct this we have pulled the scene altogether. As teasers generally last between 30 seconds and 1 minute and 30 seconds this has provided us with more space to develop the content of another scene which I will describe next.

Our most conventional scene and the most popular scene within the group consisted of a young male character dressing up in a room with the walls covered in mirrors; one minute everything would be normal, and by intersecting this scene with the one set in the forest, we can make the moment where his dead ex-girlfriend appears more shocking with the accompaniment of a very quick fading transition and an alarming sound effect. Because there is no visual description of this scene on the blog as yet, here is a basic explanation (click to enlarge):



The way that it looks like there are several copies of the girl in the room give an effect of the male character being surrounded. The girl is intended to be a form of the monster, built up from the male character's subconcious, because he is grieving his ex-girlfriend, and she is what he is thinking about at that time which is what creates the particular form the monster assumes. This is what leads to the problem with this shot. At the time of writing, we only have a static sequence where the girlfriend suddenly appears. Our feedback after showing this to our teacher was that if she was a construct of his mind (to some extent), we have not made this clear in what we have filmed so far.

To solve this we could do a number of things. After some research, a common way of taking the viewer into the character's mind is a close-up shot. But we could take this further by zooming in to the character's face (or even their eye, for example if we were to be explicit in showing this is in the character's mind) and when the shot reaches the level of zoom we want it to, the shot can suddenly change and reveal the girl, making it clear that after we have passed through the character's mind, we see what he imagines.

Alternatively, we could use editing to solve this problem. Warping the shot or soundtrack in a very subtle way could give the effect we are looking for, by distorting the reality of the shot which we have at the moment, the audience can tell it is being skewed in some way and the obvious assumption is that the character's mind is perceiving events that are not reality.

The camping/forest scene that was partially described in the storyboard post was believed to be effective by our group and teacher, but one issue was that it would have been a lot more unsettling and conventionally frightening if it was shot at night. Our experiences last year of filming at night were that we needed some kind of low-key light source to make sure that the fact it is being lit is not distracting from the action. The location of the camping scene was far from any street lamps or unnatural light, so it is very difficult to make it light enough to see, but not look like it is artificially lit. Currently we are thinking of re-filming this scene as well, by adjusting the white balance on the camera we think it will enable us to shoot a visible scene at night.

Aside from these main issues, there are instances in our footage where a camera is visible in a reflective surface, for example. To iron this out at the editing stage compromises other elements of the shot if we are cropping, so we have decided to film this section again. This also gives us a chance to improve the connection between the two characters in the sequence and give a greater sense of the action happening in the male character's mind.

Horror Film Trailer

Horror/Thriller Poster Research

Horror is one of the least respected genres of cinema, and yet it portrays much of today’s culture and values within its context. These movies show heavy symbolism, especially in the portrayal of women and femininity, through images of fear of castration, and the strength of females. Horror films are famous for portraying women as damsels in distress who are usually murdered within the first five minutes as punishment for their indiscretions. They are also portrayed as antagonists, which can be seen as a reflection of men’s pathological fear of women. Horror is a genre that rarely features women in a non-exploitative way, even with modern movies such as the new ‘Friday the 13th’ being extremely sexist.



There are however positive female characters in this genre and these films are usually much more respected by critics and the public. In movies such as ‘The Descent’ and ‘A Nightmare on Elm Street’, women can be seen defeating typically male villains and exhibiting strength and intelligence, moving from victim to heroine.

The female subject is shown in horror movies in different ways through time. Women are beginning to come into their own in the horror genre, showing that they are as strong as men and are not the sexual objects they were once perceived.

Storyboard

A rough storyboard of our teaser trailer can be found here.

Hammer Horror

Hammer Horror studios was very prominent in the 1950s through to the 60s and early 70s. During this time they produced dozens of films that redefined the genre. One of the most famous stars of this era was Christopher Lee who took up the mantle of Bela Lugosi in playing Dracula. The studio bridged the gap between black and white films and technicolour. The films were groundbreaking and controversial in the amount of blood and gore that was shown on screen resulting in many of the films being heavily censored, or even banned.

In modern horror films the influences of Hammer are clear to see, from the camera shots to the music to the now classic clichés that have been used over the years. The studio recently released its first horror film for over 30 years after going bust in the 1980s.

In terms of Hammer's influence on our film and how it could be similair or different, Hammer films are generally overtly melodramatic. This aspect of style would be out of place in our teaser because we want to create a serious and genuinely frightening atmosphere, but the bold visual style of Hammer films could work for us because it would be ideal for us to show some blood and gore as they are so famous for doing so that the film can easily be identified as a conventional horror in that respect.

The Male Gaze

Powerpoint of the Male Gaze

This powepoint describes what the Male Gaze is and how it links in with movie planning.

The art of film title design

Hitchcock by Matt Terich


This font is useful for making a similair impression to the start of Hitchcock's films. It can work as both a typographical homage to his films or to make the following film fit into the classic thriller genre more easily, which might work for us but our film is not purely a thriller nor is it in the classic style, so the font would be at odds with the content.

Meyer two by Louis B. Meyer

This font could be appropriate for our film; in particualr the regular capital line saying "OCEAN VOYAGES" or the one saying "MAGNA CARTA". The reason for this is that because of the thin lettering and the similair size of each letter, it is clear and draws attention to the title; it is easier to read, so subconciously people are more likely to pay attention to it. It also seems timeless, and not specific to one person, which is important to our piece as the occurences in the plot happen to different people. Futura by Paul Renner
This is ideal for our film for the same reasons, but because it is Stanley Kubrick's font of choice. The advantage of this is that people who see the font in our film could be reminded of films like The Shining, which is another movie in which the character has a "monster" (in this case the presence in the Overlook hotel) that exists in part because of their mind processes. Despite this font suiting our film it is only available for sale but it gives us an idea of what we are looking for.

Film Monster Concepts

During a media lesson we brainstormed various ideas of what the monster in our film could be. We wanted to produce a high concept film, so we ruled out any kind of traditional monster, i.e. Godzilla, King Kong etc. and instead decided to feature a monster that takes the form of the victims subconscious thoughts. This is similar to the Mexican myth of Chupacabra, which Finlay has described in a blog posting below.